The future of tourism

As Aotearoa New Zealand for the moment maintains its precarious Covid-free community status, most tourism providers around the country have accepted that until every eligible person is fully vaccinated, keeping our borders closed to international tourists is essential. Not least because this allows domestic tourists to travel freely around the country, and without local tourism, many businesses that rely heavily on tourism could be forced to either go into hibernation or close their doors for good. And when the borders are opened up again, there is a similar acknowledgement that NZ tourism cannot return to ‘business as usual’ based on pre-Covid levels: resetting and rebuilding a more regenerative tourism industry is crucial to the country’s future prosperity and wellbeing.

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